“竞争战略”的英文是什么? 怎么翻译?


竞争战略(或”竞争策略”),其中文含义是:为在与对手的商业竞争中赢得优势,一家特定公司采取的长期行动计划。参考其英文定义:the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry。竞争战略的标准英文翻译是:competitive strategy。哈佛商学院教授迈克尔.波特Michael E. Porter)针对商业战略理论所撰写的一部经典著作,名字就叫做:Competitive Strategy: Techniques for Analyzing Industries and Competitors(中译名:《竞争战略》)参考例句:Amazon is determined to lead the online shopping market and the on-demand clothing is the latest introduction to its competitive strategy.(亚马逊致力于领导在线购物市场,而”按需服饰”则是其竞争战略中的最新一环。)

参考链接:

http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/7394-competitive-strategy.html



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